Bastille
‘Doo
m Days’
Album Launch
On the 14th of June 2019, Hackney’s Studio 9294 opened its doors for fans to celebrate the launch of Bastille’s third album ‘Doom Days’, with a one-of-a-kind, interactive, theatrical experience.
With this conceptual album, each track tells the story of a wild night at a house party, expressing the importance of engaging and connecting with one another.
For the launch of ‘Doom Days’, Bastille wanted to create a world for fans to experience this narrative first-hand, especially the record’s theme of "escapism, hope and the preciousness of close friendships".
Eleven paired up with award-winning playwright Charlotte Bogard Macleod, inviting fans to immerse themselves in the theatrical experience, ‘Still Avoiding Tomorrow’, by choosing one of three characters and using headphones to follow along with their journey throughout the night. Performing simultaneously, each actor’s storyline was inspired by ‘Doom Days’ and eventually gave way for Bastille to perform the album in full as part of a celebratory YouTube live stream.
NME said of the launch, “The whole thing is instantly captivating, the acting, writing, and punctuation of binaural sound effects combining to make you feel like you’re really at this house party at 4AM and fully invested in the lives playing out before you. It’s a unique, innovative way to launch an album, too – one that pulls out the themes of ‘Doom Days’, like the importance of human connection, and uses them to concoct new stories and twists.”